About Us

Business Overview

Why Customers Choose Referred Pros

Referred Pros is a local, family-operated home improvement service directory that bridges the gap between highly-referred contractors and community members. By prioritizing trust and quality, Referred Pros serves as a crucial connector for homeowners seeking reliable, vetted professionals for their home projects.

Market Positioning:

Primary Positioning: "Your trusted home improvement connection" - emphasizing the reliability and trustworthiness of its contractor network.
Secondary Positioning: "Peace of mind through vetted services" - highlighting the thorough vetting process contractors undergo to be listed.
Tertiary Positioning: "Local expertise, family values" - showcasing the local, community-focused nature of the business.

Competitive Advantages:

Thorough vetting process ensuring contractors have liability insurance, licenses, and positive reputations.
Local, family-operated business with deep community ties.
Customer-centric approach with a focus on resolving issues and maintaining quality assurance.
Free directory offering ease of access to reliable professionals.

Why Customers Choose Referred Pros

Primary Value Drivers:

Trust & Verification: Assurance that all contractors are thoroughly vetted.
Local Expertise: Family-operated business with a deep understanding of the community.
Comprehensive Support: Active resolution of customer issues ensures peace of mind.
Easy Access: A user-friendly, free directory that simplifies the search for home services.

Emotional Benefits:

Confidence: "Choose with confidence knowing your contractor is verified."
Security: Peace of mind from using a trusted local network.
Satisfaction: Assurance of quality service from vetted professionals.
Community Connection: Supporting local businesses and enhancing community ties.

The Referred Pros Brand Story

Why Customers Choose Referred Pros

The Referred Pros Brand Story

The Hero's Journey: Born from personal experiences of navigating home renovations, Referred Pros was founded to eliminate the uncertainty in finding reliable contractors. The founders' own journey of transforming a 70s home into a modern dwelling highlighted the need for a trustworthy service directory. Their mission is to provide homeowners with confidence and peace of mind, connecting them with professionals who uphold the highest standards of service.

Mission Statement: "To connect homeowners with vetted professionals who deliver exceptional service, ensuring peace of mind and quality assurance every time."

Brand Personality:

Archetype: The Caregiver (nurturing and protective)
Voice: Trustworthy, supportive, community-focused
Values: Trust, quality, community, accountability, reliability

This brand profile positions Referred Pros as a vital community resource, dedicated to connecting homeowners with trusted, reliable contractors, and ensuring high-quality home improvement experiences.